Black Women Love Makeup, But Does The Beauty Industry Love Them Back?

Essence magazine held a "Smart Beauty" panel last week, and WWD has the sad, tragic details:

Because when the question is what kind of experience black women have when shopping the beauty market, the answer is bleak. Stephanie D. Smith writes:

African-American women spend $7.5 billion annually on beauty products, but shell out 80 percent more money on cosmetics and twice as much on skin care products than the general market, according to the research. That difference comes as African-American women sample many more products to find the ones that are most effective on their skin.

"She spends a lot, but there's little satisfaction. What keeps us buying is the hope that this product will do what it's supposed to do," said [celebrity makeup artist] Sam Fine.

So despite being generally ignored or marginalized by mainstream magazines, black women spend billions of dollars on cosmetics, desperately searching for something that works. According to Smith, Fine also said he believes that the typical African-American shopper is "more likely to buy products from aspirational labels — Chanel lipsticks and Versace perfume, for example — than brands that are associated with celebrities." Could it be because many of the black celebrities who pitch cosmetics — Halle Berry, Beyoncé, Rihanna — represent only a light-skinned sliver of what the general population of African-American women look like?

Fine also noted that older black women are overlooked by the beauty industry: "There's no face of aging in the African-American community," he said. "There's Sharon Stone and Christie Brinkley, but no one who's African-American." Do the cosmetics companies actually believe the old saying "black don't crack?" Or do they honestly have no interest in tapping into that $7.5 billion a year?

Get The Look for your lips and eyes that is right for your skin tone

No only mythical creatures and mere mortals alike can pull of dark lips. The secret? id finding that one gorgeous bold pigment that suits your skin tone and contrasting with a soft smokey eye.
Now lets start with the lips.

Fair ~Complexions :For alabaster complexion should go with a berry hue with crisp blue undertones. And go with a sheer gloss for the day,then switch to a more pigmented lipstick at night. Lip Stick Queen fifteen minutes of fame pop Art gloss in 11 min in the day and Victoria Secret lipstick in Vino for night are a beautiful combination.


Medium Complexions: A deep reddish brown enhances medium-fair skin without over powering it. "The richness of the color warms up the entire face. Blackberry Sparkle lip gloss in the day and Obscure in the night is a great color combination that brings the richness and warmth.


Olive Complexion: Any one with this skin tone can pull of any shade of lip stick and lip gloss . Clinique Lip smoothie Absolute Acai for a day time look and MAC Creamsheen lipstick Dare You for night time is a beautiful combination.

Dark Complexions: The darker the your skin, the more important it is to choose a shad that has depth but still pops. MAC Plushglass in Oversexed during the day and Revelon super lustrous lipstick in VaVa Violet at night will give that pop that you are looking for.


For the eyes how can I forget the eyes the focal point of the face.
Shimmery Taupe, SAND and COCOA CREATE A SMOKY EFFECT THAT'S INTENSE. NOT INTIMIDATING

Fair skin tones: Sonia Kashuk eye shadow in Leading lady is a beautiful eyeshadow.

Medium skin tones: Tapestry Taupe by Cover Girl or Shiseido Luminizing satin eye color Cavern . Are great eye shadows for medium skin tones.

Olive Skin tones: Unearthed /Dutch Chocolate and Marble Cakes and liner duo from Laura Geller are an chocolate dream beautiful colors to create this chocolate smoky eye.

Dark Skin Tones; Dior 1- color Extreme eye shadow in Brown fever and Brown shimmer wash eye shadow in black plum by Bobbi Brown are an beautiful color to create a beautiful smoky eye but not over powering/ intense sultry and sexy .


As Far as Blush . Skip the blush "Flushed Cheeks look too girlie with a bold lip. when choosing your glimmer, look for a shade that's as close to your skin tone as possible and not too sparkly, Skin should have a beautiful radiance, but you don't want any visible shimmer.

And if you want to take it a step further and you cannot resist the urge to complete your total look and want to include your nails try a Mauve-y gray nail polish. MAC Nail Lacquer Light Affair is a mauve-y gray color to try .

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